Campaign
The same base URL, campaign and medium for every combination.
Dimensions
Separate values with commas or new lines. Leave a box empty to skip it.
Combinations
Generate every campaign link combination
Paid campaigns multiply quickly: two platforms, three placements, two formats and two creatives already mean twenty-four unique ads. The campaign matrix generator creates a tagged link for every combination so you can tell exactly which variant performs.
Enter your platforms, placements, formats, creatives and audiences, add a base URL and campaign name, and the tool builds the full list with consistent utm_source, utm_medium, utm_campaign, utm_term and utm_content values.
Download the matrix as CSV, copy it straight into Google Sheets or Excel, or save the links to your local library. Combinations are capped at 500 per run so results stay easy to manage.
Frequently asked questions
What is a campaign matrix?
A matrix crosses platforms, placements, formats, creatives and audiences into every combination, so each ad variant gets its own tagged link and reports can tell them apart.
How are the parameters assigned?
Platforms become utm_source, audiences become utm_term, and placement, format and creative are joined into utm_content. Campaign and medium are shared by every row.
Is there a limit on combinations?
The tool generates up to 500 combinations to keep results manageable. Remove some values to see fewer, more focused sets.