Pre-launch checklist
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This checklist is for
Check the links themselves
These tools cover the technical items automatically.
UTM audit checklist for marketing teams
Most tracking problems are preventable. This checklist covers the checks that matter before a campaign goes live: lowercase values, an agreed medium list, a standard campaign format, no spaces, consistent names across platforms, unique content values, working landing pages, redirects that keep parameters, and no UTM tags on internal links.
Tick items off as you go, add the campaign name, then print the list or download it as a text file for your team. Your progress is stored only in your browser.
Pair it with the UTM checker and the link comparison tool to verify the technical items automatically.
Frequently asked questions
When should I run a UTM audit?
Before a campaign goes live, and again whenever a new team member or platform starts creating links. Catching an inconsistency before launch is far cheaper than cleaning reports afterwards.
Is my progress saved?
Your ticks are saved in this browser only, so you can come back later. Nothing is sent to a server.
Can I print the checklist?
Yes. Use Print for a clean paper copy, or download a plain-text version to share with your team.