Scattered spreadsheets
Links live in personal sheets, chat threads and slide decks. Nobody has the whole picture.
✦ In development · Early access list open
Your Campaigns. Your Rules. Your Infrastructure.
Manage UTM links, organize marketing campaigns, enforce naming conventions, and collaborate with your team — all on your own infrastructure.
BestUTM Manager is not released yet. Nothing here can be installed or purchased today.
The problem
UTM tracking breaks at the team level, not the link level
Building one tagged URL is easy. Keeping hundreds of them consistent across people, channels and months is not.
Inconsistent naming
Facebook, facebook and fb split one channel into three rows in
your reports.
Duplicate links
The same destination gets tagged again and again, with slightly different parameters each time.
No team coordination
No shared source of truth for who created what, for which campaign, or whether it was reviewed.
Planned features
One place to plan, build and govern campaign links
This is the intended scope. The feature set is not final and may change as we learn from early-access feedback.
Campaign management
Group links by campaign with owners, status and dates, so each initiative has one home.
Centralized UTM library
A searchable, shared library of every tagged URL instead of files scattered across drives.
Naming conventions
Define allowed sources, mediums and formats once, and validate links against them.
Templates
Reusable parameter sets for recurring channels such as email, paid social or partners.
Bulk link builder
Generate many tagged links at once from a destination list and a set of channels.
Workspaces
Separate brands, clients or departments with their own rules and libraries.
Team collaboration
Shared access with roles, so marketers build links and owners keep the standards.
CSV import / export
Bring in your existing spreadsheets and export clean data whenever you need it.
Custom parameters
Support parameters beyond the five standard UTMs when your reporting needs them.
Why self-hosted?
Campaign data is business data. Keep it where you decide.
Some teams can’t or don’t want to put campaign plans, client names and internal conventions into yet another third-party SaaS. BestUTM Manager is being designed for them.
- Data ownershipLinks, campaigns and rules are stored in an environment you control.
- Control over infrastructureYou choose where it runs, who can reach it, and when you upgrade.
- PrivacyYour campaign information doesn’t need to leave your own network.
- Predictable licensingThe intent is a straightforward licence rather than per-link or usage surprises. Terms are not set yet.
How it will work
From install to a governed link library
- 1
Install on your server
Deploy the application on infrastructure you manage.
- 2
Create campaigns and rules
Set up workspaces, campaigns, templates and naming conventions.
- 3
Generate and manage links
Build, validate, search and export links as a team.
Early access
Tell us what you’d need from it
Join the list to hear about progress and help shape what gets built first. Registering doesn’t buy or reserve anything, and it isn’t a commitment on either side.
- We’ll only use your details to contact you about BestUTM Manager.
- No payment is requested. Pricing has not been announced.
- See the privacy policy for how it’s handled.
FAQ
Straight answers about an unreleased product
Is BestUTM Manager available today?
No. It is in development and has not been released. The early-access list is how we’ll get in touch about progress.
How will it be deployed?
The plan is a self-hosted application you run on your own server or infrastructure. Exact packaging and requirements aren’t finalised.
What will it cost, and when can I buy?
Pricing and licensing haven’t been decided or announced, and there is nothing to purchase yet. We don’t have a release date to share.
Who owns my data?
Since it is designed to run on your infrastructure, your campaign data is stored wherever you choose to run it, not on BestUTM servers.
Which platforms will be supported?
Not finalised. Tell us your environment in the form above so it can inform what we support.
What functionality can I expect?
The planned scope is listed under features above: campaigns, a shared link library, naming rules, templates, bulk building, workspaces, collaboration, CSV import/export and custom parameters. It may change.
Will the free BestUTM tools change?
No. The free UTM builder and tools remain free and available as they are.